Did you know businesses that post 16 or more articles monthly receive 3.5 times more site traffic? And according to Quicksprout, 61% of consumers will make a purchase based on a blog article. As you can see, business blogging is an important part of your company’s digital marketing strategy. It helps by boosting your company’s visibility online through search engine optimization (SEO)Positioning yourself and your business as a go-to expert in your field giving you access to a global audience establishing credibility for your potential consumersAmplifying awareness and recognition of your brand keep reading for a helpful guide to blogging, from creating topics and writing your posts to incorporate SEO best practices and promoting your articles. How To Develop Powerful Business Blogging TopicsHow can you keep coming up with topic ideas when business blogging? Here are some tips. If business blogging is part of your digital marketing strategy, you may find it difficult to be constantly developing new topics. A strong topic needs to be created with the reader in mind; it should be useful, timely, informative, and simple.
The first step to coming up with new blog topics is to brainstorm. Set aside time each quarter, and don’t be afraid to ask a friend or colleague for help if you need some fresh ideas. Also, make sure you keep a notebook handy or a file on your phone for ideas; you never know when inspiration will hit! Create an editorial calendar to clearly lay out your business blogging ideas and develop regular features, such as a monthly product review or bi-weekly recaps of industry news. By planning a quarter, half-year, or a full year at a time, you can see the overall structure of your content topics. Looking ahead like this will also allow you to include upcoming events important to your business, industry, and community. Still, stuck coming up with topic ideas for business blogging? Here are a few additional ways to find inspiration: Conduct and review keyword research. Look at your website’s analytics to see which posts have been popular; come up with a new angle for the same topic or combine a few older posts to create a new one (note: make sure you delete and redirect the old posts so it doesn’t hurt your SEO).
Set a Google Alert with industry keywords, then scan the headlines for inspiration; you can also use this to pull several articles together into a roundup type of post. Think about problems your readers face and write a post with suggestions for solving them. It also helps to change up the format of your blog posts. For example, in one post you could create a list post, in which you feature a bulleted list of helpful ideas or tips for your readers. Then, in the next post write a how-to or do-it-yourself article that showcases your insight, tips, and tricks. Interviewing industry leaders or employees, or writing a post of curated content is another idea – just make sure you credit original sources. The Anatomy Of A Strong Article When Business BloggingMake sure your articles include these elements when business blogging. Now that you’ve come up with the next topics for business blogging, it’s time to think about how to make your posts more powerful for your readers as well as search engines. Spend time on the title. One strategy is to write the headline last so that it will naturally form based on your content. It needs to: Catch your readers’ attention Clearly explain what the post is about to Tell your visitors why they should care to Be short and concise (6-13 words is ideal) Include a keyword for SEO Include numbers, questions, and/or strong, action wordsOne strategy is to write the headline last so that it will naturally form based on your content.
It needs to: When it comes to the content, don’t write just to write. Make sure each post provides value to your readers and reflects your brand’s voice or personality. In addition to writing well with a clear message, it helps to include current statistics, trends, and industry news. You can also make it timely by relating the post to current events or the current time of year. Be sure each blog post includes a call to action, as well! Ask your readers to comment, share the post, contact you, sign up for your newsletter, etc. Make sure each post provides value to your readers and reflects your brand’s voice or personality. In addition to writing well with a clear message, it helps to include current statistics, trends, and industry news. You can also make it timely by relating the post to current events or the current time of year. Be sure each blog post includes a call to action, as well! Ask your readers to comment, share the post, contact you, sign up for your newsletter, etc. Consider your blog post’s formatting. Strong content isn’t enough for readers’ short attention spans. Make sure your post is easy to digest by using formatting to your advantage. Include sub-headlines, use numbered and bulleted lists, break up chunky paragraphs with quotes or images and add charts and tables to support your content. Strong content isn’t enough for readers’ short attention spans.
Make sure your post is easy to digest by using formatting to your advantage. Include sub-headlines, use numbered and bulleted lists, break up chunky paragraphs with quotes or images and add charts and tables to support your content. Include at least one visual in your blog post, if not more. Research shows, “Posts that include images produce 650 percent higher engagement than text-only posts.” Select clear, crisp high-resolution images that are engaging and related to the post’s content. Make sure you have the right to use any images you use, too.SEO Best Practices For Business BloggingFollow these SEO best practices when business blogging. When business blogging, it’s not just enough to write articles your readers will want to read and format them in a way that’s easy to digest; you also need to think about SEO (search engine optimization).