Search engine optimization is made up of two different areas: on-page and off-page optimization. Off-page optimization is primarily concerned with ensuring that your website benefits from the reputation of others. You can find out exactly what that means and how you can take advantage of it in this post. All information about on-page SEO can be found in the blog post-On-page SEO: you need to know that.
Off-page SEO: When influential sites recommend you, comes What is off-page SEO? Offpage SEO is a search engine optimization measure that is carried out outside of your website or your online shop. Link building is mentioned in this context, but off-page optimization is even more important Basically, off-page SEO is about recommendations from others. You benefit from the fact that Google gets the signal that other people consider your website content to be relevant. The aim of OffPage optimization is to increase the popularity, authority, and trust of your site.
A most important factor of OffPage optimization: backlinks The most frequently mentioned Link building is probably a factor in off-page optimization. No wonder, after all, this is the most important measure - the focus here is on other pages linking your own. Google's algorithm records the quality and quantity of the links, which ultimately contributes to the ranking. This is referred to as PageRank. Quality over quantity There are different ways in which your website is linked to others. It is important to always keep an eye on the benefits.
A large number of backlinks does not automatically mean a good ranking; more on quantity, Google focuses on quality. The crawlers pay attention to all indications that your page is relevant and offers users added value. For example, the following points are taken into account: Your link is on a page with a topic-relevant context. The page is also trustworthy and authoritative The total number of backlinks on the website that links you. But the question now is: How do I get my link on authoritative pages? Backlinking methods for off-page optimization There are different ways that you can link your link to another website Google prefers natural/organic backlinks.
These are those that were placed voluntarily because someone is convinced of your content. The chance that this will happen is of course particularly high if you deliver high-quality content with added value. You can also link to other sites through campaigns or collaborations. For example, if you ask regular customers whether they would mention you or in the form of a guest post on another portal in online directories or forums, for example, you can also distribute your links yourself. However, you should consider this method carefully, because it can quickly lead to Black Hat SEO - i.e. a dubious rating and a penalty by Google. Important: The backlink should not be provided with the "no-follow attribute", otherwise it will not be included in the ranking.
Not every backlink has a positive effect You now know factors that have a particularly positive effect on your ranking. However, incorrectly placed backlinks can also damage your website. Some off-page SEO measures are not welcomed by Google and are often classified as dubious and punishable. Therefore, avoid: large-scale link exchange and buying backlinks excessive distribution of your links (spamming) creation of (forum) accounts just to Spreading your link distribution on dubious or very outdated websites direct off-page SEOA naturally placed a link to your website is absolutely essential, but you also benefit from mentions without a link.
Google prefers strong brands, which is why it is important to promote your branding. The frequent mention of the name of your company strengthens your presence and can be of benefit to you. This then works in a similar way to word of mouth. Indirect off-page SEO can be done in different ways. Social Signals: Align content so that it is shared Also (or especially) a mention in social media is desirable, after all, this is where a large part of Internet communication takes Your content should basically be structured in such a way that it offers added value. Particularly interesting posts and pages are shared more often via social media.
How much likes and comments in social media affect the ranking is always hotly debated. In any case, they will strengthen you and help determine the quality of your site. Basically, spreading your website is a good thing because it generates attention and the more people see the link, the greater the chance that they will visit your page - and link it. Tip: It's best to make it as easy as possible for your users.
For example, by integrating social media buttons. If someone likes a piece of content, they can share it with others with a click. Offpage Optimization Tools It's a good idea to check regularly where your page is linked or mentioned. This gives you an overview of the quality of the backlinks and whether Google can blame you for something negatively. There are tons of tools for checking (usually with a choice of free and paid versions) such as Offpage SEO: With the right strategy for a good ranking, we are happy to support you in the search engine We know what is important when it comes to on- and off-page optimization and which strategy is suitable for your company.