Techniques for Link building

While the number and strength of the backlinks used to be decisive for successful link building, nowadays link growth is simulated as naturally as possible. A forced link building often consists of link sources such as press and PR articles or links from texts that are, for example, placed in article directories and free blogs only for the purpose of building links. In the course of this, websites to which a large number of unnatural links have been placed in a short period of time are pushed back in the search results or in some cases even completely deleted from the index.

Link building describes the intentional increase in the number and quality of backlinks, ie links that refer to a website. Link building is to be assigned to the area of ​​search engine optimization (SEO). Link building includes. Link exchange or link baiting. While the on-page or on-site optimization of a website serves to optimize the structures and content, the focus in link building is on the environment of the website in question (off-page optimization) targeted generation of backlinks referring to your own website. 

While the number and strength of the backlinks used to be decisive for successful link building, nowadays link growth is simulated as naturally as possible. With organic link building, the number of backlinks and the associated domain popularity of a website grows naturally. Your own link growth can be influenced by measures such as high-quality content, topic-relevant, and regularly updated information, and PR measures. In contrast, there are methods that include, for example, link purchase, link rental, link exchange, artificial link farms, expired domains, and their existing links From the time before the domain deletion or shadow domains, rely on an accumulation of your own domain popularity.

A forced link building often consists of link sources such as press and PR articles or links from texts that are, for example, placed in article directories and free blogs only for the purpose of building links. Since these measures are actively carried out, this is also referred to as artificial link building. Participation in social networks, commenting on blogs, or replies in expert communities are also often used to build links. Even Wikipedia articles are used to get links. Forum, blog, and wiki operators therefore often automatically set the Nofollow attribute for external links that can be inserted by users. 

Such an award devalues ​​a link for the search engines. With the introduction of the two link attributes "ucg" & "sponsored" in 2019, Google introduced two new attributes, with which nofollow links are given different weightings. [1] Search engines work through artificial link building through targeted search engine optimization to counteract regular changes to the resulting algorithm. In the course of this, websites to which a large number of unnatural links have been placed in a short period of time are pushed back in the search results or in some cases even completely deleted from the index. Meanwhile, Google is able to uncover artificial link structures such as same networks, reciprocal link exchange, or participation in exchange and sales networks. 

In particular, since the Google Penguin update, which is directed against websites with an artificial link profile, Google has been paying attention to a link structure that is customary in the industry and subject. uncover reciprocal link exchange or participation in exchange and sales networks. In particular, since the Google Penguin update, which is directed against websites with an artificial link profile, Google has been paying attention to a link structure that is customary in the industry and subject. uncover reciprocal link exchange or participation in exchange and sales networks. 

In particular, since the Google Penguin update, which is directed against websites with an artificial link profile, Google has been paying attention to a link structure that is customary in the industry and subject.