The link target can either be a website or a file. Usually, when the user clicks on a broken link, he receives an error message with the status code “404 Not Found” or “410 Gone”. If a website has too many broken links, this can lead to a devaluation in the SERP. Synonyms for the broken link are also “dead link”, “defective link” or “missing link”. How are broken links created? Broken links can have various causes. Here we list five common phenomena: A URL refers to a file that can no longer be accessed via the server because it has either been renamed, moved, or deleted entirely. The referral domain has been re-registered and is still empty. Links to old URLs, therefore, do not work.
The target page cannot be reached because the server on which it is located Has network problems or has been rebuilt. A reference to the target page is incorrect because the URL was not spelled correctly or the ending was incorrectly added, e.g. B. ".html" instead of ".php" The domain of the target page has been canceled or deregistered. There can be several reasons for this: Either the operator has given up on this or has not paid the hosting fees due. Why is it important to fix dead links? Search engine bots as well as human visitors appreciate it when the content of a website is up-to-date. B. after clicking on a link in the SERP or on another page to find the information you were looking for. Basically: what is good / not good for users is also good / not good for bots. So if there are dead links on or to a website, the user experience as well as the usability is impaired. For search engines like Google or Bing, dead links in the SERPs mean that the user experience is impaired, and the target page is therefore rated negatively. Because search engine providers want to deliver the best possible results to their users. Dead links, therefore, affect the quality.
If dead links are not removed from a website, the crawlers will follow them again each time the website is visited. For this reason, landing pages that no longer exist can also remain in the index of a search engine. With the help of an XML sitemap, search engines can always be provided with an up-to-date overview of all (functioning) links in a domain. How do I find broken links? Broken links can be found on your own website both manually and with common free tools such as Xenu's Link Sleuth (TM). Some CMS, such as WordPress, can also be provided with corresponding plugins, which reliably take over the search for broken links. If you discover a broken link while surfing or doing keyword research, you can often determine the original landing page using the so-called Wayback machine or look in the Google cache if the link recently became a dead link. How can you avoid broken links? To avoid broken links in the SERPs, search engines have to send a sitemap in XML format with all available subpages of a domain. Optionally, a separate sitemap can also be sent for images only.
The prerequisite for this is for Google z. B. an account for the webmaster tools. Anyone who builds links should also make sure that all sub-pages of their project are accessible, especially after a relaunch or redesign of the website. Outbound links should also be checked for broken links at regular intervals. If file locations change, webmasters should adjust all referring links. If the URLs of a domain change, it is advisable to first refer to the new target page via 301-redirect via the .htaccess file. This ensures that visitors are guided almost imperceptibly to the new content. Broken links as part of an SEO strategy Broken links can play a role in link building as part of an SEO strategy. The dead link is replaced by a new one. First, pages are identified that are conspicuous by an accumulation of broken links that lead to external sources. This is done using a keyword search followed by a search for 404 pages.
A link checker can help. Finally, the person responsible for SEO should write to the webmaster concerned and draw his or her attention to the existing dead links and at the same time offer their own content that can be linked to. The prerequisites for a successful link-building strategy using broken links are high-quality content and the willingness of those who are written to link to the new target. If successful, both sides benefit from such action. Because the link provider eliminates 404 errors and the link recipient receives a reputable backlink. First, pages are identified that are conspicuous by an accumulation of broken links that lead to external sources. This is done using a keyword search followed by a search for 404 pages. A link checker can help. Finally, the person responsible for SEO should write to the webmaster concerned and draw his or her attention to the existing dead links and at the same time offer their own content that can be linked to.
The prerequisites for a successful link-building strategy using broken links are high-quality content and the willingness of those who are written to link to the new target. If successful, both sides benefit from such action. Because the link provider eliminates 404 errors and the link recipient receives a reputable backlink. First, pages are identified that are conspicuous by an accumulation of broken links that lead to external sources. This is done using a keyword search followed by a search for 404 pages. A link checker can help. Finally, the person responsible for SEO should write to the webmaster concerned and draw his or her attention to the existing dead links and at the same time offer their own content that can be linked to. The prerequisites for a successful link-building strategy using broken links are high-quality content and the willingness of those who are written to link to the new target.
If successful, both sides benefit from such action. Because the link provider eliminates 404 errors and the link recipient receives a reputable backlink. which stand out due to an accumulation of broken links that lead to external sources. This is done using a keyword search followed by a search for 404 pages. A link checker can help. Finally, the person responsible for SEO should write to the webmaster concerned and draw his or her attention to the existing dead links and at the same time offer their own content that can be linked to. The prerequisites for a successful link-building strategy using broken links are high-quality content and the willingness of those who are written to link to the new target. If successful, both sides benefit from such action. Because the link provider eliminates 404 errors and the link recipient receives a reputable backlink. which stand out due to an accumulation of broken links that lead to external sources. This is done using a keyword search followed by a search for 404 pages.
A link checker can help. Finally, the person responsible for SEO should write to the webmaster concerned and draw his or her attention to the existing dead links and at the same time offer their own content that can be linked to. The prerequisites for a successful link-building strategy using broken links are high-quality content and the willingness of those who are written to link to the new target. If successful, both sides benefit from such action. Because the link provider eliminates 404 errors and the link recipient receives a reputable backlink. This is done using a keyword search followed by a search for 404 pages. A link checker can help. Finally, the person responsible for SEO should write to the webmaster concerned and draw his or her attention to the existing dead links and at the same time offer their own content that can be linked to. The prerequisites for a successful link-building strategy using broken links are high-quality content and the willingness of those who are written to link to the new target. If successful, both sides benefit from such action.
Because the link provider eliminates 404 errors and the link recipient receives a reputable backlink. This is done using a keyword search followed by a search for 404 pages. A link checker can help. Finally, the person responsible for SEO should write to the webmaster concerned and draw his or her attention to the existing dead links and at the same time offer their own content that can be linked to. The prerequisites for a successful link-building strategy using broken links are high-quality content and the willingness of those who are written to link to the new target. If successful, both sides benefit from such action. Because the link provider eliminates 404 errors and the link recipient receives a reputable backlink. Finally, the person responsible for SEO should write to the webmaster concerned and draw his or her attention to the existing dead links and at the same time offer their own content that can be linked to.
The prerequisites for a successful link-building strategy using broken links are high-quality content and the willingness of those who are written to link to the new target. If successful, both sides benefit from such action. Because the link provider eliminates 404 errors and the link recipient receives a reputable backlink. Finally, the person responsible for SEO should write to the webmaster concerned and draw his or her attention to the existing dead links and at the same time offer their own content that can be linked to. The prerequisites for a successful link-building strategy using broken links are high-quality content and the willingness of those who are written to link to the new target. If successful, both sides benefit from such action. Because the link provider eliminates 404 errors and the link recipient receives a reputable backlink. to link to the new destination. If successful, both sides benefit from such action. Because the link provider eliminates 404 errors and the link recipient receives a reputable backlink. to link to the new destination. If successful, both sides benefit from such action. Because the link provider eliminates 404 errors and the link recipient receives a reputable backlink.