While we understand general website traffic or user traffic to mean the number of visits to the website that were recorded within a certain period of time, there is a fine distinction to so-called qualitative data traffic. If we summarize the multiple calls of a user for one visit within the set period of time, this results in unique visitors. The number of visitors to one's own website or blog is one of the most important key performance indicators. This is a key factor to be able to evaluate the success of the online marketing measures. As with other marketing strategies, data traffic is no longer about quantity, but about class.
The random and repeated clicks contrast with the qualitative flow of visitors. In addition to social media, users primarily use the major search engines such as Google, Bing, or Yahoo. You are looking specifically for services, information, or products. Even internet giants like Amazon systematically use keywords and advertising systems. Users are made aware of offers and other channels are used for high-quality data traffic. Directly after the major search engines, social media giants such as Facebook and Twitter are also promising valuable visitor traffic. Most internet users can hardly be imagined without social media in their everyday lives.
Every sixth minute that users are online, they spend on at least one social media platform. Mobile devices enable users to be “always-on”. With the installed newsfeed, you will always receive the latest information directly on your smartphone or tablet. Advertisers and Internet companies can thus reach their target group quickly and easily through meaningful advertisements. No other marketing system can deliver really high-quality data traffic with such extensive targeting options. Achieve high-quality data traffic with high-quality content Have visitors been directed to your own offer via social media ads, a meaningful keyword or an appealing post? Then these potential (new) customers still want to be convinced. At this point, so-called content marketing comes to the fore so that visitors can also become buyers. The content business includes all measures to inspire and convince your own target group with relevant content.
This could be, for example, high-quality advice, well-prepared infographics, or interesting videos that illustrate a relevant issue. With the help of various tools, the success of the content marketing measures can then be assessed and a decision can be made on a future direction. An interplay of the business strategies mentioned can help you to generate high-quality and targeted visitor flows for your blog. Can the proportion of quality data traffic be increased at all? With the help of targeted business strategies, not only the visibility of your own website but also the number of clicks can be drastically increased increase. So the question can be answered in the affirmative. The more traffic there is, the higher the probability that a random prospect will become a customer. Is the intensity of use of the pages low? Then the website operator should primarily focus on optimizing the various business strategies. Important sources for quality visitor traffic are, for example, social media, search engines, and inbound links. Search engine giants like Google in particular play a prominent role in terms of visitor traffic.
This is why search engine marketing in the form of SEO or SEA was only able to develop into an important strategy within the marketing mix. Trash traffic In addition to data traffic, which is helpful for your own websites, so-called trash traffic should not go unmentioned. Trash traffic denotes all visitor traffic that is unnecessary and worthless for your side and therefore also for you. It is not for nothing that the English word trash can be translated as garbage, kitsch, or junk - this form of website traffic does not offer any real added value. Trash traffic can be caused, for example, by a wrong keyword or incorrect programming. Is the user being directed to the page using incorrect Google Keywords? Then there is a high probability that he is not interested in the services or products. Calling up the page was only generated by an error or wrong keywords.