For search engines: Assuming that only a fraction of all UR Ls of a medium-sized website is linked externally via backlinks, it becomes clear that the internal link structure takes on an important task at this point. Assuming that only a fraction of all UR Ls of a medium-sized website is linked externally via backlinks, it becomes clear that the internal link structure takes on an important task at this point. While search engines like Google have set up corresponding spam filters for backlinks using the search algorithms, there is no such restriction for internally set hyperlinks.
With internal links, the link force from the main page can be better distributed to all directories. It also makes it easier for search engines and users to find content. In contrast to backlinks, internal links can use single keywords as anchor text. The analysis and improvement of the internal link structure is part of the on-page optimization within the search engine optimization. Sense and purpose of internal linksThe internal linking fulfill various purposes at once. It is useful for Google & Co. as well as for users.
For search engines: Assuming that only a fraction of all URLs on a medium-sized website are linked externally via backlinks, it becomes clear that the internal link structure is an important one at this point Takes over the task. As soon as the Googlebot or another search engine crawler visits a website, it follows the links on it according to the information in the robots.txt. The anchor text is also read out and interpreted. The internal references thus give the bot information on further content and provide the crawler with the thematic connection between subpages of a domain. Through the frequency of the internal links and their anchor texts, the bot can, for example, recognize why a certain subpage is more relevant to a certain search term than another; Even without an external backlink referring to the corresponding page. If one assumes that only a fraction of all URLs of a medium-sized website is linked externally via backlinks, it becomes clear that the internal link structure takes on an important task at this point.
As soon as the Googlebot or another search engine crawler visits a website, it follows the links on it according to the information in the robots.txt. The anchor text is also read out and interpreted. The internal references thus give the bot information on further content and provide the crawler with the thematic connection between subpages of a domain. Through the frequency of the internal links and their anchor texts, the bot can, for example, recognize why a certain subpage is more relevant to a certain search term than another; even without an external backlink pointing to the corresponding page. For users: Internal links are visible to users, e.g. as the main navigation or in the breadcrumb structure. With that one goal of the internal linking for users is already mentioned: the orientation. At the same time, links within a website offer the possibility of drawing attention to other topics or additional content. In this way, the website benefits additionally, because the user stays on the page longer.
This user signal can in turn have a positive effect on the classification of the website by search engines. A classic example of successful internal linking is Wikipedia. There, every visitor is given an appropriate “offer” for each article to find out more about other issues with one click. This distinguishes a good link structure. With the help of internal links, the thematic assignment of sub-pages as well as the navigation of the user can be optimized. In order for the link structure to make sense, webmasters and SEOs should pay attention to the following aspects: So that as much as possible is passed on to Linkjuice. The link target should always be linked with the same keyword within the domain. Difference between internal, incoming, and outgoing links While search engines such as Google have set up corresponding spam filters for backlinks via the search algorithms this restriction does not apply to the hyperlinks set internally.
Today, for example, the use of “hard” keyword links should be avoided for external links in order not to receive a penalty from Google. With internal linking, it is particularly important to use the keyword in the link text so that search engines can do better within the website In contrast to outgoing links, internal linking does not have to be concerned with problems such as bad neighborhoods. In principle, it is possible to link to any URL within the domain from anywhere in the domain.FAQ on the internal link shows many internal links should a website have? For a long time, the rule was that there should not be more than 100 links on a URL. But in fact, there is no limit to it.
However, Googlebot's crawl budget is limited by the number of internal links in a URL. Basically, the more crawl budget is available for a URL, the more internal links can be set. Is there a Google penalty if I only use keyword links internally? No, unlike inbound backlinks, there are internal links Linking no restriction. In fact, straight keyword links should be used. Are the links in the main navigation insufficient? The most important categories are usually reached via the main navigation of a website. In order to refer to deeper directories, internal links should also be set in the content. Is internal linking also worthwhile for small pages? Even for small websites, the internal linking of subpages should be logical and structured in order to use the advantages for the ranking. How do I create internal links with an OnePager? Internal cross-references with an OnePager can be created with the help of anchor links.
Depending on the type of link text, these links can be displayed in a rich snippet. Can search engines read internal links in JavaScript? However, the links in the script are usually not taken into account for the internal linking. What happens if I link to a URL that is forwarded? If an internal link points to a redirect, this is initially not an error. That can happen again and again. However, two things should be considered: First, the link loses a little "link juice", if not much. And then the redirect should be permanent, the status code for it is 301 (and not 302 or 307).